Venue

The Adventure Travel Show will be held at the Olympia Exhibition Centre in London. The venue is easily accessible by tube, bus car and train.

Dates and times 2012

Saturday, January 28, 10am-6pm
Sunday, January 29, 10am-5pm

2011 attendance

Results from our comprehensive 2011 visitor survey provides in-depth feedback about our visitors' holiday trends:

54% Female, 46% Male

71% are aged 18 - 44

79% of visitors came specifically to research or book a trip

79% said they would be likely to book a trip with one of our exhibitors as a direct result of visiting the show

58% take an adventure trip once or twice a year, with an additional 35% taking three or more trips a year

65% earn over £35,000

76% said the show either met or exceeded their expectations

The organisers

Escape Events founded the original Adventure Travel Show and has 13 years' experience of the market and what it takes to deliver a new audience of serious buyers each year. Escape Events employs a small team of expert event organisers who are dedicated to building on an impressive track record of creating high-quality cost-effective exhibitions and events in niche consumer markets that are not only exciting for visitors but also provide commercial sales. Our track record: The Daily Telegraph presents Cruise, The Daily Telegraph Adventure Travel and Sport Show, Spa Show in association with Conde Nast, The Daily Mail Ski Show, Austravel's Australia & New Zealand Travel Shows in London, Manchester and Berlin and the BBC Radio Show.