Designed to target and attract a high-quality audience
The advertising, promotional and PR campaign for The Adventure Travel Show is geared towards attracting a high-quality audience of affluent professionals. January is known as a primetime when people start planning their trips for the coming year and The Adventure Travel Show forms the ideal reference hub for anyone looking to research, plan and book their next big travel adventure in 2012.
We will advertise, promote and publicise The Adventure Travel Show through a high-reach multimedia campaign consisting of national press, radio, television, travel & lifestyle magazines, outdoor, online and direct marketing. The key objective of our campaign is to generate awareness for adventure travel and to deliver a targeted audience who will visit The Adventure Travel Show because they want to discover and book their next big journey with a company like yours.
Telegraph Media Group
TMG is committed to supporting The Adventure Travel Show and are supporting the show with:
- A special Adventure Travel supplement produced and distributed in The Telegraph the weekend before the show
- Adverts for the show in The Telegraph and the Sunday Telegraph.
- Adventure Travel Show microsite on telegraph.co.uk/travel
- Email updates and alerts to Telegraph.co.uk subscribers
National and regional press
An extensive campaign combining advertising, editorial and travel section supplements as well as promotions and reader offers. We will also be targeting London's Metro and The Evening Standard.
Television
On-and off-air promotion leading up to the show.
Radio
Two-week advertising campaign, including promotions and live DJ reads.
Consumer travel and lifestyle magazines
Advertising, advertorials, editorial coverage and promotional activities in leading consumer publications.
Direct mail and flyer distribution
200,000 flyers distributed through direct mailing campaigns. Distribution in retail networks, bookstores, clubs, associations and via strategic companies in the City.
Online activities
Our online campaign includes a comprehensive web-marketing campaign with search engine optimisation, competitions and newsletters with data capture. We will have banners and email alerts on telegraph.co.uk and form strategic reciprocal links with important travel portals and exhibiting companies. Regular show updates to be mailed to our existing database of previous and potential visitors.
PR activities
Our PR activities will generate editorial coverage over and above our advertising and marketing activities, raising awareness of the show in targeted media on television, national and regional radio and in consumer media.
Joint promotions
There is an opportunity for joint promotions with key exhibitors, visitor attractions and celebrity speakers attending the show. Ask us for details.
